On Premise Marketing Specialist - Cape Town, Western Cape

On Premise Marketing Specialist - Cape Town, Western Cape

Description: 

The On Premise marketing teams key purpose is to create, develop & deliver industry leading concepts that step change the brand awareness and sales volume within the channel. The team works closely with the sales team to maximise the opportunities through the channel and act as a bridge between brand & sales.


In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

  • Location Cape Town, Western Cape, South Africa
  • Schedule Full-time
  • Organisation Red Bull South Africa (PTY) LTD
  • Create, develop and implement on premise marketing activities across Kick Start and Impact & Engagement priorities across the total on premise, students & festival channels bringing to life the brand at key consumer moments.

    Manage the creation and delivery of marketing activities working with NAMs & RMs to understand customer requirements to maximize impact of TTL campaigns.


  • Support in the development and delivery of an industry leading staff engagement platform that targets decision makers, managers and frontline staff with sales strategies, training and incentives to make Red Bull the No. 1 brand they want to work with.

    Create tools and systems to track & measure the channel impact of key initiatives and evolve plan to maximize investment.

    Manage channel incentives from start to finish engaging customers in WORB events helping to set sales KPIs for activity and relevant measurement tools to track results.

    Manage and oversee all performance drives within the On Premise Universe


  • Work with wider marketing team to align activity with Brand, Culture & Comms.

    Support sales team in key customer meetings offering category advice and showcasing Red Bull marketing activities.


  • Set KPI?s for channel marketing activity tracking & reporting effectiveness and making recommendations on how to improve ROI.

    Manage case study reporting for the channel monitoring updates monthly and supplying updates to the OPMT on key insights and impact of key activity.


  • Develop effective relationships with NAMs, RMs, RAMs, Musketeers & NAEs spending time in trade providing direction to achieve on premise marketing strategic goals.

    In conjunction with sales team build deeper understanding of key customers agenda/strategies and align to Red Bull key initiatives in order to land marketing initiatives.


  • Work with 3rd party suppliers managing creative, development and delivery of marketing concepts / tools.


  • Work with 3rd party suppliers managing creative, development and delivery of marketing concepts / tools.


  • 3+ years? experience in either brand marketing or agency account management.

  • Understanding of outlet operations if possible.

  • Excellent communication, organizational and presentation skills

  • University ? Bachelor?s degree preferred (business, marketing or similar).

  • English (verbal and written)


Red Bull - 2 hours ago
Experience Requirements: 
Not requirements
Date posted:
2019-08-13
Job Id: 
2262472